Local SEO case study: £14,000 of booked work in three weeks

The problem: skilled trade, no online leads

Nick runs a repointing and brickwork restoration business in Richmond. The work is excellent, but every job came through word of mouth. There was no website bringing in local enquiries, and none of the searches his customers use were finding him.

For a local trades business, that means losing work to whoever ranks first on Google.

What we did: a website built to rank locally

We built a new website designed around local SEO from the ground up. That meant dedicated pages for each service and each area he covers, so the site targets the searches customers actually type, things like repointing near me, brick pointing and lime mortar repointing across his local towns.

We set up and optimised his Google presence alongside it, so the site and the profile work together to bring in enquiries.

The results after three weeks

The site went live and started producing work almost immediately:

• Seven enquiries in the first three weeks
• Four booked jobs
• Over £14,000 of work generated, including confirmed jobs of £2,500 and £11,750
• Ranking number one on Google for more than twenty local searches

Why it worked so fast

Most new websites take months to show up on Google. This one was generating booked work within weeks, because it was built to rank for the exact searches local customers use, not just to look nice.

That is the difference between a website that sits there and a website that brings in jobs.

Want the same for your trades business?

If you run a local trade and your website is not bringing you enquiries, this is what we do. Have a look at the web design and SEO service, or get in touch and we will talk through what your searches look like.

The proof: accepted quotes and number one rankings