SEO for tradesmen
Most trade SEO advice is written for businesses that sell nationally. You do not. You need to appear when someone within twenty minutes of you searches for the job you do - and almost all of that is decided by your Google Business Profile and a handful of properly built pages.
The challenge
Why most trade websites never rank
- One page trying to cover every service in every town
- An unclaimed or half-finished Google Business Profile
- No reviews coming in consistently, so the map pack ignores you
- Directory listings with different addresses and phone numbers to your site
The system
What actually moves the needle
Google Business Profile
Correct categories, service areas, real photos and a steady review flow. For most trades this outperforms everything else combined.
One page per service
A page for each job you want more of, written the way customers describe it - not the way the trade does.
Area pages that mean something
Real pages for the towns you cover, with local detail. Not the same paragraph with the name swapped.
Consistent details everywhere
Same business name, address and phone across your site, profile and listings, so Google trusts the information.
Outcomes
What changes once it's in place.
- Appearing in the map pack for near-me searches in your area
- Enquiries for the jobs you want, not the ones you tolerate
- Less reliance on paying per lead to directory sites
- A site that referred customers trust when they check you out
FAQ
Common questions.
How long does trade SEO take to work?
Google Business Profile changes can show within a few weeks. Organic rankings for local service terms usually take two to four months to settle.
Is SEO better than paid ads for trades?
They do different jobs. Ads give you volume immediately and stop when you stop paying; SEO is slower and compounds. Most trades want ads first, SEO underneath.
Do I need to blog?
Almost never. Service pages and area pages earn far more for a trade than blog posts do.
Will this work if I cover a big area?
Yes, but honestly - you will rank strongest close to your registered address and weaker at the edges. Area pages help; they do not eliminate the effect.
Speak to us
Better enquiries. Less time wasted.
Book a strategy call and we'll show you how this would work for your business.
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