Marketing for home improvement companies
Whether you fit kitchens, bathrooms, extensions or full renovations, the challenge is the same - turning a great body of work into a consistent flow of better-fit enquiries.
The challenge
What's usually missing
- Strong work, but online presence doesn't reflect it
- Enquiries scattered across DMs, WhatsApp and email
- No clear way to filter serious enquiries from price-checks
- Follow-up that depends on whoever has time
The system
What we put in place
Paid Facebook & Instagram campaigns
Targeted at homeowners ready to invest in their property.
Premium content from your projects
Cinematic reels and stills used to power ads and strengthen positioning.
Automated qualification
Filter out price-checks before they reach your team.
Pipeline & follow-up
Every opportunity in one organised system, with sequenced follow-up.
Outcomes
What changes once it's in place.
- More premium enquiries each month
- Faster, more professional response to every lead
- Stronger online presence that justifies your prices
- Pipeline you can plan against
FAQ
Common questions.
Do you only work with one trade per area?
We're selective with overlap to avoid competing campaigns. If we already work with a similar specialist in your postcode, we'll tell you.
What budget do I need for paid ads?
Most home improvement companies start with a media budget that lets the campaigns gather data quickly. We'll be upfront about what's realistic for your goals.
Can you use my existing project photos?
Yes. The first wave of creative is usually built from what you already have - we only film fresh content once the system is proven.
Speak to us
Better enquiries. Less time wasted.
Book a strategy call and we'll show you how this would work for your business.
Case studies
Richmond Repointing - Richmond, South West London
Local SEO case study: £14,000 of booked work in three weeks
This is what local SEO can do for a trades business. We built a new website for a Richmond repointing and brickwork specialist, structured it to rank on Google, and within three weeks it had produced seven enquiries and four booked jobs worth over £14,000.
7
Enquiries
4
Booked jobs
£14k+
Work generated
Select Interiors - Manchester
Turning a forgotten photo library into cinematic marketing content
Select Interiors design and fit out commercial spaces. The work was already photographed properly, but the images were sitting in folders doing nothing. I turned that existing library into a batch of cinematic videos covering multiple rooms and projects, plus one master video for their website. No new shoot, no site visits, no disruption to their schedule.
Read the case studyRelated services
Web design and local SEO for Renovation firms
Web design & local SEO for renovation and building firms
Build a stronger local presence around the renovations, extensions, conversions and larger building projects you actually want more of. I create clear websites and search visibility designed around how your customers choose who to contact.
Lead generation for Renovation firms
Lead generation for renovation and building firms
Generate a steadier flow of enquiries for renovations, extensions, conversions and larger building projects, then qualify and organise them before they take over your day. The focus is useful conversations, not a spreadsheet full of names.
Meta ads for Renovation firms
Meta ads for renovation and building firms
Rather than waiting to be searched for, put renovations, extensions, conversions and larger building projects directly in front of people in your area - then qualify the responses automatically so only sensible enquiries reach your phone.