Invictus Digital - a local SEO company for UK businesses
Invictus Digital is a small SEO company run by Harry, working with UK local businesses - builders, construction firms, trades and independent operators. Local SEO is a narrow, practical discipline: being the obvious choice when someone nearby searches for what you do. It is not content marketing, and for most local businesses it is not complicated - it is a handful of things done properly and then kept up.
The challenge
Where most local businesses lose out
- Invisible in the map pack, which is where most local clicks go
- A site that loads slowly on a phone, where the searches happen
- No clear pages for the individual services or towns they serve
- Enquiries arriving and going cold before anyone replies
The system
What we put in place
Google Business Profile
Set up and maintained properly - the single highest-return item for almost every local business.
A fast, credible site
Built mobile-first, because the majority of local searches happen on a phone.
Service and area pages
Genuine pages per service and per town, with enough local substance that Google treats them as distinct.
Enquiry handling
Calls, forms and WhatsApp in one place with follow-up, so nothing is lost between the search and the job.
Outcomes
What changes once it's in place.
- Visibility in the map pack for the searches that produce calls
- More enquiries from your own area rather than time-wasting distance jobs
- A site that holds up when a referred customer checks you out
- A clear view of which services and areas actually produce work
FAQ
Common questions.
What is Invictus Digital?
Invictus Digital is an SEO and web design company run by Harry from south west London, working with builders, construction companies, trades and other local businesses across the UK.
Do you do SEO for builders and construction companies?
Yes - builders, renovation and construction firms are the bulk of the work. Local SEO, service and area pages, Google Business Profile and a site that converts the traffic.
How is local SEO different from regular SEO?
It targets a place as well as a service, and a large share of the result is decided by your Google Business Profile rather than your website.
Do you work with businesses across the whole UK?
Yes. We're based in south west London, so businesses there get in-person meetings; everywhere else is delivered remotely, and we say so plainly.
How much does local SEO cost?
It depends on how many services and towns you need covering. You get a fixed number on the call rather than a vague range up front.
Can you guarantee a number one ranking?
No, and anyone who does is selling you something. We can tell you honestly how competitive your terms are before you spend anything.
Speak to us
Better enquiries. Less time wasted.
Book a strategy call and we'll show you how this would work for your business.
Case studies
Richmond Repointing - Richmond, South West London
Local SEO case study: £14,000 of booked work in three weeks
This is what local SEO can do for a trades business. We built a new website for a Richmond repointing and brickwork specialist, structured it to rank on Google, and within three weeks it had produced seven enquiries and four booked jobs worth over £14,000.
7
Enquiries
4
Booked jobs
£14k+
Work generated
Thames Coins & Collectables - South West London
104 top-position searches within 3 months
Nicky needed a website that did more than look credible. It had to help local people find Thames Coins & Collectables at the moment they were deciding where to sell. The resulting site generated 166 organic clicks from 3,960 impressions in the supplied 84-day Search Console period, with visibility across hundreds of relevant searches.
3,960
Google impressions
166
Organic clicks
104
Top-position queries
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