Kitchen companies sit in a tricky spot - the consideration cycle is long, the average ticket is high, and most enquiries online arrive without any context on budget. Here's how the main lead sources actually compare.
1. Paid Meta ads (Facebook & Instagram)
The strongest controllable channel for kitchen companies. Premium creative paired with proper qualification consistently produces consultation bookings at a sensible cost per booking. Works equally well for showroom-led and design-led studios.
2. Google search (organic + paid)
High-intent but expensive and competitive. Search captures people already shopping; Meta builds demand earlier in the cycle. Most premium kitchen companies benefit from running both, with Meta doing the heavier lifting.
3. Showroom footfall and partnerships
Still valuable, especially when paired with paid ads driving qualified visits. The showroom converts much better when the visitor has already been pre-qualified online.
4. Referral and trade partners
Reliable but unscalable. Worth nurturing, not worth depending on as the primary channel.
5. Generic lead aggregators
Generally a poor fit for premium kitchen companies. Enquiries are price-driven and shared with multiple competitors - the wrong audience for high-ticket work.